Wired Africa

World Cup 2018: Nigeria’s Kit made top sales around the world

The Nigerian jersey for the World Cup confirms its popularity highlighted by a poll by Sky Sports who voted it the best jersey of the World Cup , The Super Eagles Kit hits 3 Millions Preorders via Nike UK.

Immediately put on the shelf, immediately out of stock. It took only a few hours for England-based Nigerian fans to take control of the green and white outfits that will be worn by the Super Eagles at the World Cup in Russia this summer, and in particular the very successful “home” jersey, giving up to date the dress that lives the country to play its first final phase, in 1994 in the United States.

Unveiled in February, the jersey has generated a high demand, much higher than the commercial forecasts of the American brand Nike, reveals Quartz Friday. Thus, a few hours after the launch of the sale, the jersey is already not available on the site. The result of this assault on the sales outlets was not long in coming. “All three sets of jerseys available have been sold. No restocking is planned yet, “said Nike UK on its official Twitter account. Nike would also not intend to renew its stock.

Inspired by the jersey worn by Nigeria’s dream team (Okocha, Kanu, West, Yekini …) at the 1994 World Cup in the United States, the 2018 edition with black herringbone patterns on the sleeves and green on the torso , has seduced football fans since its revelation in February. But, for many, Nike’s strategy despite the excitement around the product was not necessarily the best. Critics point to his late entry into the market – 15 days of the competition – and the prices, $ 90. The many manufacturers of counterfeits will rub their hands, as well as those who would have the idea to resell these collector jerseys on online auction sites.

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Amine Benkeroum

A 26 yo geek from Morocco, who loves innovation, startups, new technologies and meet smart people to improve my skills and build new technologies.

Web developer, with +2 years experience in web development for big European companies, founder of Wired.Africa.

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