Wired Africa

The expressive and very twisted biscuits from Madagascar

Far from technology, a startup from Madagascar delivers expressive biscuits, customized with your own words to be a gift for a lover, a friend, an event treat, or a perfect addition to your cheeky tea time.

Founded by 3 young entrepreneurs from Madagascar with different backgrounds (R&D, Marketing, Sales, Supply Chain)  “Ecris Moi un biscuit”  is celebrating its 1st anniversary with much traction around.

It all started the day we had to make a hundred cookies to distribute to friends.

And the desire to write them an individualized message in the small package to personalize and give a funny touch to the gift.

Offering cookies with words… And the idea sprang up and became a biscuit: making personalized chatty cookies!

Cookies can be ordered in packages, which are usually offered to someone. It is an original and personalized little gift, which is sure to please.


Wrapped individually or in small quantities, they are an essential gift for guests at weddings, baptisms or other events.

The business model behind “Ecris Moi un biscuit” is simple, a transformation of raw materials into rather quality high-end biscuits

The first year was successful, even for a “word of mouth” marketing strategy, the company was able to grow in a significant way, and plans to extend its business by developing new flavors and products.

“Ecris Moi Un Biscuit” makes a big bet on Social media, especially Facebook and Instagram, and has also an online store where you can order your personalized biscuits in few clicks, for the moment, it has Mobile Payment only, but the store will include online payment very soon.

For the days to come, the company will start a crowdfunding campaign, but on French platforms, due to the absence of such way to fund projects from backers in Madagascar.



Amine Benkeroum

A 26 yo geek from Morocco, who loves innovation, startups, new technologies and meet smart people to improve my skills and build new technologies.

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