Wired Africa

EMOB is betting on sustainable mobility to fight the climatic challenges of Africa

Considered one of the cities with high road traffic, Marrakech wanted to embark on a new experience of electric two-wheelers. This is thanks to the largest sustainable mobility project via electric motorcycles, which was officially launched on Saturday 12 January on the of the Formula E 2019 in Marrakech. It is, in fact, an initiative of Emob (a joint venture between the local industrial operator Imprerium Holding and Allianz SE) to combat the effects of pollution caused by the 1,500,000 two- and three-wheel vehicles on the roads in Morocco, 240,000 of which are in the ochre city alone. “Morocco’s potential is immense.

There are more opportunities for innovation in emerging countries such as Morocco. There are fewer regulatory problems and constraints and the population is younger,” said Jean-Marc Pailhol, Allianz SE’s market management, and distribution director, at the end of the official launch of this first African pilot project.

Among Emob’s ambitions on this occasion is to put some 20,000 motorcycles into circulation by 2021. In this same context, the company wants to make Marrakech the most important African platform for the sustainable mobility industry. It also involves introducing for the first time in Morocco a wide range of two and three-wheel electric vehicles from Yadea, a French specialist in the design of electric vehicles and a subsidiary of the Chinese giant Norinco. In July 2019, Emob plans to open the first showroom dedicated to the marketing of Yadea electric motorcycles in Morocco.

Distribution partnerships are also planned with retailers throughout the Kingdom. In parallel, the company will launch Fleet offers dedicated to individuals and public administrations. “We want to pave the way for a greener Morocco by building a powerful, integrated, agile and fast ecosystem through local and international partnerships,” said Mohamed El Baroudi, Emob’s CEO.

Mohamed El Baroudi, CEO of EMOB (French Speaking)

To insure these new generation vehicles, Allianz SE, one of the project leaders, has developed a complete and exclusive insurance offer through its subsidiary Allianz Maroc. “We called on the experts in our group to design the product we are presenting today,” said Allianz Morocco’s CEO Joerg Weber, noting that “it is the first insurance of its kind in Morocco for small-displacement motorcycles.

In addition to civil liability insurance, the offer covers damage resulting from an accident or collision, fire and theft risks, but also passenger protection. It not only covers the vehicule, but can also be extended to its battery.


Amine Benkeroum

A 26 yo geek from Morocco, who loves innovation, startups, new technologies and meet smart people to improve my skills and build new technologies.

1 comment

  • That’s a great news! We need better air to breath and less polluted cities, so the sustainable mobility project for the city of Marrakech is a great opportunity to do so!

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